Thus danah at SXSW on Google Buzz and the current state of online privacy. (Update 2010-03-14: danah’s rough outline of her talk.)

I’d like to say that what I wrote back in 2007 is still relevant, but I’m not so sure, given that it’s based in part on what danah was saying in 2004, and goes back a lot further. All the think-pieces and keynotes and chin-scratching form a conversation that exists, for the most part, in parallel to the actual development process, the two only converging briefly in the aftermath of the latest fuck-up.

Whether it’s through the creeping featurism of Facebook or the impact crater left by yet another half-arsed Google project which treats people as inconveniently emotional data generators, I think it’s becoming clear that what’s possible from an engineering standpoint, given the available datasets and querying methods, pushes out the boundaries of what is considered socially appropriate in a post hoc fashion. The line for which Scott McNealy will be most remembered seemed absurdly arrogant back in the scrag-end days of cypherpunk; a decade on, Eric Schmidt says the same thing, follows it up with the Buzz debacle, and the comic response is tinged with bleak resignation.

The uncanniness of Buzz on launch, at least from my perspective, was that it summoned up how the world’s surveillance networks do their data profiling in buildings with blacked-out windows. The ‘you’ constructed for the benefit of the spooks is the algorithmic product of a group of programmers with time, data and processing power, but it’s no different in kind from the algorithmic product that is the ‘you’ of a credit report or a social networking profile or a straightforward web search. It’s not special any more; it just has heightened privileges.

Perhaps it’s time to accept a new set of base assumptions about online privacy: that coders set the rules, whether they know it or not; that most users accept the defaults, whether they ought to or not; that transgressions become norms, whether checked or not; and that those who research and advocate and educate will continue to fight the last battle, while those with the power to implement their advice most directly will ignore it until shamed into acting.

The alternative? Get over it, and work out what comes next.

Every half-decent tercentennial profile of Samuel Johnson will remark upon the fact that he is seldom read, and best known through the writing of another. Most will choose a sample of his work to share with the reader: perhaps Rasselas, or the Life of Savage, or ‘The Vanity of Human Wishes’.

My affections lie with the periodical essays, whose moral subject matter is generally even more off-putting to potential readers. I’m always moved by the sheer humanity of his writing; the prose is architectural, grave and measured, but glows like cut sandstone at sunset. Thus, from Rambler 134 on the perennial topic of procrastination and idleness:

Among all who sacrifice future advantage to present inclination, scarcely any gain so little as those that suffer themselves to freeze in idleness. Others are corrupted by some enjoyment of more or less power to gratify the passions; but to neglect our duties merely to avoid the labour of performing them, a labour which is always punctually rewarded, is surely to sink under weak temptations. Idleness never can secure tranquillity; the call of reason and of conscience will pierce the closest pavilion of the sluggard, and, though it may not have force to drive him from his down, will be loud enough to hinder him from sleep. Those moments which he cannot resolve to make useful, by devoting them to the great business of his being, will still be usurped by powers that will not leave them to his disposal; remorse and vexation will seize upon them, and forbid him to enjoy what he is so desirous to appropriate.

(h/t to Matt Locke)

At times it feels as if the internet can be analogised to anything and everything. Perhaps we should dive right in and treat it as a microcosm of the entire grand sweep of human civilisation, albeit one that’s moving at a fair clip.

It has a prehistory. At times, it feels as if we know more about Sappho or the Hittites or the people who built Stonehenge than the earliest years of the internet, of 1980s Usenet, of the web before Brewster Kahle started taking snapshots.

It has an ancient history. There are fragments that trigger memories: old Mosaic hotlists, preserved like the foundations of abandoned settlements, their datestamps testifying to when their users decamped to Netscape; ancient ‘home pages’, not just the ones abandoned on the soon-to-be-condemned Geocities, but also those surviving only in forgotten backups on degrading floppies and CD-Rs, or stored locally on thousands of hard drives to be copied across in every upgrade, because it’s easier than choosing what to delete.

As Phil says, the desire to dispose of such run-down properties, even as print-media institutions digitise their archives, disrupts the basic understanding of how we got here. When history is so compressed, the distinction between antiquated and antique is blurred; as someone raised in a Victorian industrial town who spent a decade in a mediaeval university city, I’m all too aware of how the demolition of an Edwardian building means something different depending upon the age of its surroundings.

On the other hand, for those of us who remember a time when all the links were dark blue, there’s always been a tacit understanding that the archives won’t suffice, and that we can’t be sure that a link or a post or an entire online community will be there when we look for it again. Instead, we absorb what we can, record what we can, then recapitulate and reiterate what we value, as best we can. There may be tools to help us, but their own fragility shows that what matters is our capacity to preserve and perpetuate an oral culture of the digital world.

It has a social history. If 4chan were to shut down tomorrow, what would someone be able to say about it in 20 years’ time? Archive.org is locked out (not that it would make a difference) and the site preserves nothing but its most recent past. Inbound links rot like dead trout washed up on the lakeside. There are Wikipedia summaries, ancillary archives, spoors of memes scattered across countless sites. But the best way to know what 4chan was and did would be to ask those who participated.

A history that’s not just in living memory but only really in living memory is one that is always potentially challengeable because it’s inherently subjective. At the same time, a history without archives is formative in ways that one with a coherent, authoritative narrative can never quite be. The people who remember the internet before it was archived are working from a kind of muscle memory that defines what they do, because once they stop doing it, it vanishes. It pushes those who lived it into a position of constant low-level advocacy of how their particular understanding of the past shapes the present and future. It encourages the formation of communities that amplify and elaborate those narratives, sharing the collective load of memory, and passing on wisdom to those who weren’t there to bear witness.

(What can the dynamics of online communities suggest to us about the early history of religions, and the blurry boundaries between praxis, doctrine and scripture?)

This is where I have problems with those who claim that the web in its current incarnation is changing our intellectual habits (or even rewiring our brains) and substituting the practice of looking-stuff-up for independent thought. The modern reference book is a relatively recent phenomenon, and the encyclopaedic impulse was itself a product of a culture where the breadth of expanding knowledge surpassed the individual capacity of even the greatest polymaths.

For every nostalgic bemoaner of a time when schoolchildren knew poems and Shakespeare soliloquys and Latin orations and the Bible by heart, there are hundreds and thousands of people that have internalised the narratives and cultural norms and vernaculars of their particular corners of the online world. They preserve them as best they can, perhaps without even knowing that’s what they’re doing, but in the understanding that no archives may be kept, no histories written, and that what sustains their digital lives is the lived-out, written-down, spoken word.

Zadie Smith, a woman who knows how you’re meant to speak in tutorials, even if the way you speak it is, at best, an approximation of those beside you who seem born to the task:

We feel that our voices are who we are, and that to have more than one, or to use different versions of a voice for different occasions, represents, at best, a Janus-faced duplicity, and at worst, the loss of our very souls.

Like her, my first thought with regard to Obama was his grasp of register; an apprehension which, to be done properly, must always be both conscious and unconscious.

At the heart of Clay Shirky’s impressive new essay is a reference to Elizabeth Eisenstein’s work on the transition between manuscript and print culture, with its redrafting and recasting of social and institutional frameworks. What’s not mentioned (only because it’s not pertinent to Clay’s argument) is the extent to which manuscript culture had itself gone through significant changes in the century before Gutenberg: private copy-shops in large cities served a bourgeois clientele whose interests lay outside monastic and academic remits. With apologies for the dodgy teleology, literary production was ripe for print.

The easiest comparison, perhaps, is to the multimedia CD-ROM of the early 1990s. (Amy Virshup’s 1993 piece on Voyager reads like ancient history now.) Except I’m not sure that’s right, and can’t help thinking that we’re still not quite at the revolutionary moment. Although as Clay points out, we won’t know it until long after it happens.

On the other hand, I glance at the scattershot reports from The Week of Two Conferences, and can’t help thinking of so very many Lilliputians binding Gulliver.

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